Works on
- SaaS and web products — a named product with its own homepage, feature and pricing pages.
- Own-brand ecommerce and DTC stores — where the brand itself is what gets recommended, and your product has a category buyers compare within.
- Apps, extensions and developer tools — anything with a product identity and a category others publish round-ups about.
- A single product line inside a larger site — point it at that product's own page, not the corporate home page.